Origin Integrated Studios is currently operating locally in Malaysia with its marketing partner in Indonesia. Their upcoming goal is to expand across the Philippines, Vietnam, and possibly Cambodia when the borders open with the help of their existing customer expansion plan designed according to these markets. As for their market position, Origin Integrated Studios is the leading EMR solution provider with the biggest share of the market under their grasp which offers the only locally developed application software completely owned by a Malaysian. Their target market is currently private hospitals and clinics; however, the company is looking forward to exploring the public sector in the coming future as well.